Based on our research (reviewing the historic trends on Google, Yahoo and Bing), we have developed a list of the most commonly searched keywords for the roofing industry. Below is a list of the MOST CRITICAL keywords related to your business that you want to be sure your website is optimized for:
Roofing | Roofing Contractor(s) Roofing Company | Roofing Companies | Roof Repair(s) | Roofer(s)
These are the main terms that drive the most traffic, but there are also dozens of additional secondary and longer tail terms like: Commercial Roofing | Spray Foam Roofing, Flat Roof Repair, etc. Most companies put a limit on the amount of terms they will try to rank you for. Not the Visible Roofer. We target as many as it takes to make your campaign as successful as possible.
Did you know that in the roofing niche, just 1 single click on PPC can cost upwards of $50. Yes, that's 50.00 in USD not Pesos. Take the term: Roofing Company Austin. This keyword costs $42.65 per click and there are many more throughout the United States just like it. Yikes! With our program, it would be considerably less because we do not charge any pay per click fees.
So... even if you choose not to work with us, make sure you do some homework and do extensive keyword research for your area. Here is a list of keyword tools you can use to find your own list of terms that will take your roofing business to the next level...
Google AdWords Keyword Planner
This tool recommends keywords based on a keyword you enter or a URL you have the tool analyze. Has a traffic estimator feature which shows the estimated bids prices and ad clicks for the top ranked AdWords ad. Allows you to check for [exact match], "phrase match", or broad match. Hint* Get exact match numbers first.
Google Suggest Tool
Shows frequently search for phrases starting with the words and letters in your query. Uber Suggest is a more feature-rich tool which uses Google Instant keywords to generate suggestions. KeywordTool.io is similar to Uber Suggest.
WordStream Keyword Tool
Allows you to export a list of thousands of keywords for free.
Nice for generating decently large keyword lists quickly and inserting them into paid search campaigns.
Smaller database from their smallish PPC ad network.
API-based keyword tool.